A library of discovery cadences — each one a simple, repeatable way to ask better questions, read better signals, and move a conversation forward. Pick one to open it.
The Strategist Cadence — Sales Framework
The canonical BAG framework. Better questions, better signals, better outcomes — the master discovery method every other cadence is built on.
5 / 3 / 2 Awareness
The model, built to present. The 5 builds awareness, the 3 reads the room, the 2 earns the right — with tap-to-reveal beats that let the audience connect the points themselves.
The GM Operating System
The 4-part cadence for sustainable sales excellence — a blueprint for building Sales Strategists, not just salespeople. Shareable with GMs.
Universal Orlando Event Sales
The original Strategist Cadence — four buyer types for selling events and group experiences.
Universal Orlando Youth Sales Team
Strategist Cadence for the Youth Sales Team — Director, Booster, Travel Planner, and School Administrator. Tailored to student performance and education programs.
Medicus Healthcare Solutions
Locum tenens staffing — selling coverage into hospital buying committees, Guardian-first.
Alliants
Guest-experience software — selling the platform into a hotel’s buying committee.
Avendra International
Hospitality procurement — selling leveraged buying power, supply assurance, and operational savings to operators.
Buena Vista Palace
Hilton Orlando, Disney Springs® Area — group-sales cadence tailored to meeting buyers, planners, procurement, and the Disney advantage.
Hotel Commonwealth — All Sales
Luxury hotel group sales — Fenway, BU, Kenmore Square. Selling Boston experiences, not just rooms.
The 5-Step Response System
A diagnostic outreach framework — role-aligned messaging, mode-aware timing, earn the right to a reply.
Hospitality Sales
Sales is a service. The six-question sales process, the framing that creates the filter, and why we sell improvement, not products.
Strategic Planning with Purpose
Knowing what to do, how to do it & why it's important. Identify a single objective, work the process, anchor to purpose — with the 5/3/2 method and the SSO matrix.
Strat Planning — Field Guide
The working companion: the three commitments in depth, the 5/3/2 method, how to fill the SSO matrix, and the document-track-reflect discipline.
Gold for Ghosting
How to get a response without chasing people — agreement, value, autonomy, choice, simplicity. A hospitality strategy disguised as a communication framework.
The Whatcha Why Cadence
Frame interviews into conversations — prepare, interview, close, and follow up.
The Whatcha Why Cadence — Advancement
Already in the job. Working on what's next — anchor, excel, advocate, advance.
Selling with Awareness — Intro
A short, shareable teaser. Two dropdown tiles — Know Yourself and Read the Room — for a quick first look at the model.
Selling with Awareness — Improvement
The intro, extended. Three tap-to-open tiles — Know Yourself, Read the Room, and Solve for Improvement — adding Right Fit & Readiness qualification.
Selling with Awareness — Red Sox Sales
Nobody buys a seat. They buy what happens in it. Season Tickets, Premium Memberships & Suites — with the 5-Steps to Earning a Response.
Selling with Awareness — Medicus BDR
Built for business development reps. Three kinds of awareness, Simple Swaps for better questions, and the 5-Steps to Earning a Response.
Begin with your Win!
Five beliefs for building a connected system of people who can consistently execute under pressure. Recruit traits, not talent — fit, not flash.