BAG · An Introduction

Selling with Awareness

Sales isn't persuasion. Sales is awareness.

Most sales methodologies teach people what to say. This one teaches people how to think.

There are two kinds of awareness. Tap each to open it.

▶ Watch first · 1 min
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Internal Awareness
Know for Yourself
How clear are you on what's important and why?
Before every call, meeting, or presentation.
Open
What?What's important? — names what matters
Why?Why is it important? — finds the reason
Who?Who does it impact? — maps the people
How?How is it measured? — sets the metric
Now?What are the next steps? — creates movement
CreatesClarityFocusAction
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External Awareness
Read the Room
Who has a say & what role do they play?
What mode are they in & what's their win?
Open
Who has a say?
Decision MakerGuardianUserCoach
What matters most?
MoneyTimeRiskStatus
Then ask
Whatare you looking to improve, solve, or accomplish?
Howare you handling it today?
Whereis it breaking down or falling short?
Ifit were solved — what changes today, in six months, in a year?
CreatesContextUnderstandingAlignment
Curiosity + Empathy = Context
How you show up before the conversation earns you the right to ask.
Belief + Trust = Content
What you say only lands when belief and trust are already in the room.
Role + Mindset = Reality
Role = how they see the problem. Mindset = how they feel about the problem.