Awareness
"One of the greatest qualities we can have is self-awareness."
Step 1
How clear are you on what's important and why?
Before any task, call, meeting, site-inspection, presentation or important conversation:
🎯
PREPARE YOURSELF
Focus & Intent Mode
Run this on yourself before you act. It turns a task into a decision made with purpose.
5 Steps · What · Why · Who · How · Now
The five-step ladder — tap each to open
This createsClarity→Focus→Action
Step 2
Who are you talking to?
Pick the buying influence in the meeting, group, or event decision. The cadence reshapes to their role and mindset — it works for associations, corporate, social & weddings, and tour & travel.
Remember: You're not selling room nights and ballroom square footage. You're selling 120,000 sq ft of reimagined, flexible event space and 1,011 rooms steps from Disney Springs® — plus the one advantage no competitor can match: Official Walt Disney World® Hotel status. Disney Institute programs, Disney entertainment and character experiences, early theme-park entry, and discounted park tickets for every attendee and their family.
Select a buying influence above to load their question cadence.
The four-question ladder — tap each to open
What you are listening for
The cadence that works in every mode.
Clarity
Can they define what a winning program looks like?
You get the goal
Authority
Who owns the budget, the signature, and the on-site?
You see the decision map
Impact
Does the destination move attendance, experience, and ROI?
You uncover the value
Timing
Firm dates, an RFP deadline, or rotation pressure now?
You test readiness to book
Curiosity+Empathy=Context
How you show up before the conversation earns you the right to ask.
Belief+Trust=Content
What you say only lands when belief and trust are already in the room.
Role+Mindset=Reality
Role = how they see the problem. Mindset = how they feel about the problem.
🎯 Opportunity Qualification · Measure by Account
This answers one question:
Is this account worth pursuing?
Right Fit+Right Now=Opportunity Qualification
🔵 RIGHT FIT
Are we the right business fit for this account?
🟢 RIGHT NOW
Is now the right time for them?