BAG · A Selling Framework

The Strategist Cadence Sales Framework

Better questions. Better signals. Better outcomes.

A universal discovery method for any sales team — identify the decision maker, read the room, ask the right four questions.

Awareness

"One of the greatest qualities we can have is self-awareness."

Step 1

How clear are you on what's important and why?

Before any task, call, meeting, site-inspection, presentation or important conversation:

🎯
PREPARE YOURSELF
Focus & Intent Mode
Run this on yourself before you act. It turns a task into a decision made with purpose.
5 Steps · What · Why · Who · How · Now

The five-step ladder — tap each to open

This createsClarity→Focus→Action

Step 2

Who are you talking to?

Pick the buying influence. The cadence reshapes to their role and mindset — the same framework works across every industry, every deal, every conversation.

Select a buying influence above to load their question cadence.

The four-question ladder — tap each to open

What you are listening for

The cadence that works in every mode.

Clarity
Can they define the outcome they want?
You get the goal
Ownership
Who owns the budget, decision, or experience?
You see the current state
Impact
Does this affect results, people, or the bottom line?
You uncover the gap
Timing
Is there urgency or strategic importance now?
You test readiness to move
👍 Your Fit & Readiness Criteria
Curiosity+Empathy=Context
How you show up before the conversation earns you the right to ask.
Belief+Trust=Content
What you say only lands when belief and trust are already in the room.
Role+Mindset=Reality

Role = how they see the problem. Mindset = how they feel about the problem.

🎯 Opportunity Qualification · Measure by Account

This answers one question:

Is this account worth pursuing?

Right Fit+Right Now=Opportunity Qualification
🔵 RIGHT FIT
Are we the right business fit for this account?
1 Can we help?
2 Is it worth it?
3 Can we win?
🟢 RIGHT NOW
Is now the right time for them?
1 Why change?
2 Will they invest?
3 Why now?