Intentional phrasing, framed to the buyer you’re actually reaching out to.
Cold outreach works when it reads the buyer. Pick who has a say, their mindset, what they value, and how urgent the coverage need is — the builder frames the most effective email on the 5-Step Gold for Ghosting response system. Same structure. Different door.
Role tells you what they think of the problem. Mindset tells you how they feel about it.
Title tells you the Influence:
Signals tell you the Mindset:
Read the results, then set the dropdowns below yourself.
Tip: mindset and timeline usually move together — the builder will suggest a matching mindset when you change the timeline, but you can override it.
BELIEF · ACTION · GRACE
Automating intentionality, not responses.